Our Commitment to Accurate Pricing
ARB PARKING® operates its own parking facilities and is the only source of official ARB Parking rates. Third-party booking websites and resellers ("Resellers") may offer our parking only under the rules on this page. These rules exist to protect our customers from misleading advertisements and inaccurate prices.
Part 1 applies to every ARB Parking location. Part 2 contains the location-specific schedule for each airport. A Reseller is bound by Part 1 and by the schedule of every location it sells.
Looking for the websites allowed to sell ARB Parking? See our Authorized Partners.
1. Paid Search Advertising (Ads)
- Brand search exclusion: Reseller advertisements may not appear against searches for the ARB Parking brand. Resellers are required to apply all protected keywords (listed in the location schedules below) as negative keywords across every paid search platform, and to provide verification upon request. Any advertisement served against a brand search — whether through deliberate bidding or automatic matching — constitutes a violation of this policy.
- Advertising identity: Reseller advertisements may not reference the ARB Parking name, nor include terms such as "Official", "Direct" or "Lowest Price Guaranteed". All advertising must be conducted solely under the Reseller's own brand name.
2. Trademark & Branding
- The ARB Parking name, logo, photos and reviews may be used only with written permission and only alongside a clear "Authorized Reseller" label.
- Landing pages may not imitate the look of arbpark.com, and domains containing "arb", "arbparking" or "arbpark" are prohibited.
- Reseller pages may not present ARB Parking customer reviews or ratings as their own.
Part 2 — Location schedule
Location-Specific Rules
This schedule applies to Newark Liberty International Airport (EWR).
Schedule C — Newark Liberty International Airport (EWR)
C1. Protected Keywords
In addition to the Part 1 brand terms, Resellers may not bid on the following, use them in ad copy, or target them in page URLs, titles, headings, meta descriptions or structured data:
C2. Rate Integrity
| Official rate source | ARB Parking EWR rate feed / arbpark.com/location/ewr |
|---|---|
| Floor rate | The official rate currently published on ARB Parking's own website for this location. Advertising any rate below it is prohibited. |
| Permitted fees | None, unless shown in the advertised price itself |
| Rate sync | Within 24 hours of any ARB Parking rate change |
C3. Authorized Resellers
Only the Resellers listed on our Authorized Partners page may sell ARB Parking EWR. To apply for authorization, contact us.
C4. Monitoring & Reporting
| Monitoring | Newark, NJ paid and organic search results, map listings and the Google Ads Transparency Center, reviewed weekly |
|---|---|
| Report a violation | Contact us — subject: "EWR Reseller Violation" |
Part 3 — Report misleading pricing
Seen a Wrong ARB Parking Price?
Help us keep prices honest
If you saw an advertisement or website showing an ARB Parking price that did not match what you were charged, or an ad claiming to be the official ARB Parking site, please let us know. Include the website name, a screenshot with the date, and the location (PHL, JFK or EWR).
This policy forms part of every ARB Parking reseller agreement and may be updated at any time. Resellers are responsible for reviewing this page regularly. Last updated: November 2026.